Dining Outside the Home: Gus’s World Famous Fried Chicken in Memphis, Tennessee! Everyone loves fried chicken, right? Families harbor secret recipes to keep traditions alive. However, no matter where you go, southern fried chicken is considered the best in the nation. Is it because the chicken is bathed in buttermilk? Or perhaps, it’s the herbs and spices in the crispy, crunchy outer crust. Personally, I think it all boils down to frying batter-dipped tender poultry in hot oil to seal in the fat. At Gus’s World Famous Fried Chicken, where golden brown chicken is served on a slice of white bread, every customer shares the love of eating southern fried chicken.